Idea
Despite recent HIV treatment advances—many young gay men still consider diagnosis to be a death sentence and delay treatment. Knowing this audience is digitally-savvy and active on social media, we made use of online video. Popular, engaging and easy to share—this media allowed us to simplify the HIV story and get the right information to our audience while forging a meaningful connection. “HIV: What’s Going on Inside of Your Body,” offered an appealing host, simple language and strong visual metaphors that helped convince HIV-positive men that they can live long, healthy lives with treatment.

Impact
·   To date, the Stop the Virus YouTube Channel has achieved more than 4.6 million total views
·   The Tumblr site has generated 280,000 engagements with over 62,000 people.
·   Our blog followership continues to grow amassing more than 9,500 unique followers.
·   The campaign has garnered several prestigious awards including the MM&M Best Disease/Education Campaign and recognition by the Global Health Awards in Educational Awareness.

Idea
Seth, a 5-year-old boy who was born without an immune system, was about to undergo his second bone marrow transplant. Working with our contacts at The Bubble Foundation, we learned that Seth’s favorite color was yellow. Simple, yet so pure, we thought this little fact might be powerful enough to bind the social media world. Harnessing the powers of Snapchat, Twitter and a dedicated microsite, we asked good people around the world to wear yellow for Seth. Through some amazing PR, countless social media shares and a little help from some huge celebrities, the Internet was ablaze in gold.

Impact
·   On March 27th, #WearYellowForSeth was trending at #2 in the United States and garnered more
than 188,000,000 impressions overall. 
·   Over 250,000 people uploaded unique photos and videos of themselves wearing yellow.
·   Seth even received a personal letter from then Prime Minister of the UK, David Cameron.

Idea
67% of children with ADHD continue to have symptoms as adults, but many fail to seek the treatment they need. To inspire adults with ADHD to acknowledge their condition and take control, we needed something bold. So we launched a national campaign called “Own It,” enlisting the help of influential celebrities like Maroon 5 singer, Adam Levine, and MLB All-Star, Shane Victorino. The campaign was able to successfully educate young adults on the seriousness of ADHD by leveraging a host of media that included a documentary-style video on Hulu, print ads in college newspapers, earned media and the “Own Your ADHD” website. 

Impact
·   Multiple new outlets covered Adam’s story and the “Own It” campaign as a whole.
·   During its run, the campaign made more than 538 million impressions.
·   The video of Adam’s story has been viewed more than 205 million times and aired as a PSA more than 21,000 times.
·   Our efforts encouraged more than 3.9 million people to reassess their ADHD and talk with their doctors.

Idea
In 2010, of all black men diagnosed with HIV in the US, only 21% are successfully suppressed on therapy. To provide crucial HIV information to our audience—where they were most likely to be receptive—we created a mobile-first website, app, and awareness campaign focused on the concerns of young black gay men. The pilot program targeted community and outdoor promotion in Philadelphia, a city with a high HIV incidence among this audience. Leveraging this media, we were able to help dispel the common misconceptions that many had about HIV and its treatment. 

Impact
·   Launched in 2014, the website has more than 2 million unique visits and more than 10,000 app downloads
·   Philadelphia pilot helped increase the percentage of people on treatment by 19% at 30 days, nearly doubling the original goal of 10%
·   Awards: PM360 Gold, Clio Healthcare Bronze, and MM&M Finalist